After years of development and precipitation in the cabinet hardware market, several leading brands have emerged in the market. The strength of these brands lies in a good brand image, standardized market operation, and first-class talent and management. At present, the same problem faced by these leading brands is that the small brands that have emerged from all over the world have entered the market with lower production costs and low prices, while driving higher profits for the channel, step by step. The cabinet hardware market has a huge capacity. Our country has a large population, and with the continuous improvement of people's living standards, market demand has a rising trend. my country's cabinet hardware manufacturers are mainly concentrated in the eastern region, with the largest number of manufacturers in Guangdong. The production plants of most foreign brands are located in China. Cabinet hardware will be one of the fiercely competitive industries in the future.

With the development of the economy today, any product can be purchased in specialty stores, from combs to cars. Specialized stores save consumers shopping and search time, and give consumers great confidence and a pleasant shopping experience. Popular all over the world, but in the cabinet hardware market, consumers cannot find such a professional sales channel. People with the ability to consume do not know where to buy their favorite products. There are dozens of home textile stores in a city. But there is not even a cabinet hardware store! This is a huge market space.

At present, the cabinet hardware products circulating on the market have a single style, outdated style, and rough workmanship. There is no brand guarantee at all. Many consumers do not even know that there are complete sets of cabinet hardware for sale. The house is not commensurate, and it is incompatible with the modern home furnishings at home. There is a large market space in the cabinet hardware market above the mid-range.

Almost all existing hardware on the market can only specialize in products of a certain type or material, and the product line is far from enough to support the operation of a professional store, especially mid-to-high-end franchise stores, and the follow-up research and development capabilities are not strong. Due to the complexity of the source, the daily hardware store often becomes a grocery store, a consortium of several manufacturers, and the products are uneven. The consequence of this is that it cannot provide consumers with good after-sales service and stable quality assurance, and there is no brand loyalty. , The ability to resist risks is also very low. Good Life has benefited from years of accumulation and the strategy of multi-brand and multi-channel operation, which makes it have extraordinary comprehensive capabilities in products. The product line is very rich. Chain operation of brand franchise stores.

Since the dealer has no production capacity, one of his important profit guarantees is to protect the area and obtain monopoly profits. The domestic cabinet hardware industry is in the developing stage, and the overall production scale is large, but due to technical limitations, the homogeneity is quite serious, and the brand concept is also severely lacking. Many hardware factories just sell products blindly, fight prices, and have no systematic marketing. Planning, lack of regional market protection, and no stable price system. The rich is the mother. Often a city sells well, and other peers flock to purchase. The original exclusive best-selling products become everywhere, and the prices are rapidly increasing. Low, dealers are exhausted, hard-working businesses are easy to follow up and surpassed by peers, and have never been able to occupy a large market share.

It is said that cabinet hardware is traditional because humans have used it for thousands of years, but it is a new industry compared to this brand era. The 21st century is a century of brand consumption. Consumers are more and more inclined to choose a brand when buying any product, especially a trustworthy brand, because choosing a brand is equivalent to choosing a healthy, safe, secure, and decent brand. According to the general industry, the market share of leading brands reaching more than 20% indicates that the market has entered a mature stage. However, the cabinet hardware that is closely connected with each of us every day has not yet appeared on the market. Leading brand. The economy has developed to such a high level today, the market for branded cabinet hardware is already on the verge! Its potential is amazing.

Defining the product is where the core competitiveness lies. If hardware companies follow the trend and manufacture some novel and unique products to meet people's needs, they must have an accurate positioning of their products. It is necessary to understand the real-life needs of the products that you will develop and the acceptability of consumers. Encouraging enterprises to innovate independently is to encourage enterprises to develop practical and operable products. I don't want companies to blindly pursue fashion and novelty while ignoring their affordability and market demand. Only by establishing a clear positioning for one's own product can the true value of the product be reflected. According to relevant market surveys, 45.3% of hardware consumers regard brand as their primary demand when buying hardware products. It is becoming more and more difficult for unnamed brands to gain a foothold in the market or even increase their effective market share. . Obviously, as a brand, it must first be positioned at people, then a collection of people with a certain common trait, and then the psychological, attitude and behavioral considerations of this group of people. Brand positioning is so important to the brand. If you don’t find a group of people with common characteristics through brand positioning, and build an accurate database to manage this group of people carefully, there will be no way to talk about brand development in the later period, and brand building and brand promotion are also impossible. Become a piece of paper.